A Conversation with Ella Coates: The Evolution of Estate Agency
Ever since we opened our first office off Sloane Square in 1958, we’ve been dedicated to giving our customers the confidence to make life-changing decisions with certainty and peace of mind. Today we continue our pioneering spirit of innovation and hard graft, supporting our customers with our broker style service that is re-defining personal service standards in the industry.
Ella Coates was one of D&G’s first self-employed brokers in London. Below, we chat with Ella about how the broker model compares to traditional estate agency.
Tell us how the self-employed model compares to when you were a sales negotiator/manger?
Freedom! I have the flexibility to work from any location, be it abroad or from our Chelsea office. I love how our technology enables us to have the perfect work-life balance, while also allowing us to connect with our clients and stay ahead of the game.
What made you interested in the self-employed model initially and what stands out the most?
You really get to sell yourself! It's great to personalise every valuation, injecting your own passion and enthusiasm. The flexibility of managing your own schedule gives you the time and opportunity to genuinely demonstrate to clients how your experience and success have led you to your current position. Being a self-employed broker, with the support of the fantastic brand and integrity that Douglas & Gordon represent, truly distinguishes you from other local high street agents. You're in a position to provide better service and advice than ever before.
Tell us about your earning potential at Douglas & Gordon.
The self-employed brokers at Douglas & Gordon are all highly driven individuals, which makes us immensely successful. With that success comes incredible earning potential. My business plan for the next 12 months is set to allow me to earn more than any management opportunity in the market. Imagine every sale you've ever completed, taking an average commission of, say, 10%. Now multiply that number by a 50% commission. You can see the difference in earning potential.
Any advice for people who might be considering a career running their own estate agency business?
I am a firm believer that your environment must challenge you in order for you to thrive and succeed. If it doesn't, it's time to change! Take responsibility for understanding your market. Truly learn and grasp the lifestyle of the area you're working in, and above all, enjoy what you do. Whether you win or lose, continue to build your resilience and character; these are essential skills in this industry. When you feel ready – JUMP! It's the best decision I've ever made for myself.
To learn more about the self-employed broker role, reach out to James Redington at:
T: 0207 963 4600
E: jredington@dng.co.uk